Silicon Valley Bank
Silicon Valley Bank, known as SVB to its loyal customers and employees, needed to break away from traditional bank conventions and take its visual communications in a new direction. Their 30th anniversary was the perfect occasion to reintroduce the innovative and dynamic banking brand to the Valley and the world. Little did we know that it would also mark the end of an era.
Year: 2012–2015
Project Type: Re-Branding
Role: Creative Director
Team: Jane Ladato (Silicon Valley Bank), Brian Dennehey (Silicon Valley Bank), Erik Spiekermann (Edenspiekermann)
Selected Works
TCHOBrand Identity & Packaging
Navigator CO2Brand Identity
Otto BockAdvertising & Film Direction
NaceroBrand Identity
Forever BlondProduct Development
re-SKUBrand Identity
Silicon Valley BankBrand Identity
TOCPublishing & Product Development
Internet Economy FoundationBrand Identity
TunesMapBrand Identity
Dulkinys DavisBranding & Product Development
WIREDBrand Directed Book Design
PaperPublishing & Content Development