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Silicon Valley Bank

Silicon Valley Bank, known as SVB to its loyal customers and employees, needed to break away from traditional bank conventions and take its visual communications in a new direction. Their 30th anniversary was the perfect occasion to reintroduce the innovative and dynamic banking brand to the Valley and the world.  Little did we know that it would also mark the end of an era.


Year: 2012–2015

Project Type: Re-Branding

Role: Creative Director

Team: Jane Ladato (Silicon Valley Bank), Brian Dennehey (Silicon Valley Bank), Erik Spiekermann (Edenspiekermann)

Selected Works

TCHOBrand Identity & Packaging

Navigator CO2Brand Identity

Otto BockAdvertising & Film Direction

NaceroBrand Identity

Forever BlondProduct Development

re-SKUBrand Identity

Silicon Valley BankBrand Identity

TOCPublishing & Product Development

TunesMapBrand Identity

Dulkinys DavisBranding & Product Development

WIREDBrand Directed Book Design

PaperPublishing & Content Development