Re-SKU adds a heart to everything they rescue, literally. The proprietary heart is a scannable QR code communicating the impact of each garment’s industrial damage contributing to climate change. Leading the development of a design and communication system for this noble brand, designers, scientists, innovators, and environmentalists continue to explore how this concept can become an industry standard for measuring climate impact.
Year: 2023
Project Type: Brand Identity, Website, Social Media, Product and Packaging
Role: Creative Director, Founding Team Member
Team: Martha Davis, co-founder; Eli Andrews, co-founder; Paul Woods, UX Designer; Marcus Scheller, Developer; Norman Posselt, Photographer
Selected Works
TCHOBrand Identity & Packaging
Navigator CO2Brand Identity
Otto BockAdvertising & Film Direction
NaceroBrand Identity
Forever BlondProduct Development
re-SKUBrand Identity
Silicon Valley BankBrand Identity
TOCPublishing & Product Development
Internet Economy FoundationBrand Identity
TunesMapBrand Identity
Dulkinys DavisBranding & Product Development
WIREDBrand Directed Book Design
PaperPublishing & Content Development